2008 Culture
Important Video Points:
- This video below demonstrates the global connection that is present in today’s culture, this is due in part to the freedom on the web. It discusses the importance of the digital age and how it aids in connecting each individual. The point that is also discussed is how this connection allows for a personal link to the audience. It pinpoints how the information found on the web seems rawer and less altered by the large network media conglomerates. The video also states that the big media corporations are losing audience due to the popularity, freedom and ease of use that the internet allows. Lastly, it discusses how celebrities are pursuing connecting digitally with people because it allows them to connect directly with the audience they are trying to influence.
Analysis of the Video Content:
- This information is important to understand because it affects the consumer in various ways. The video helped express the importance of staying current in everything from media to technology. This also helps the advertisers know the consumer more appropriately and personally. The close connection builds trust from the audience viewing the digital media, thus creating loyalty to the digital media that the individual is connected to. The celebrity effect on the consumer is important to understand because of the connected world we live in today. This effect just demonstrates the impact the cult of celebrity has on many consumer segments.
2008:Cultural Influences
Sarah Palin controversial over the amount spent on clothes during Presidential Campaign
Tiny Fey brings a comical side to the campaign by portaying Sarah Palin in skits.
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Travis Barker and DJ AM were in plane crash
Wal-mart employee trampled to death by eager consumers on Black Friday
Miley Cyus and Vanity Fair reveal a controversial photo shoot.
Nick Jonas and Disney support diabetes awareness
Lindsay Lohan revealed her sexuality as bisexual. This caused controversial media coverage
Travis Barker and DJ AM were in plane crash
Wal-mart employee trampled to death by eager consumers on Black Friday
Miley Cyus and Vanity Fair reveal a controversial photo shoot.
Nick Jonas and Disney support diabetes awareness
Lindsay Lohan revealed her sexuality as bisexual. This caused controversial media coverage
Grey’s Anatomy introduces and takes away a gay woman character causing a controversial stir.
Britney Spears releases new album, The Circus, as well as a personal makeover
Media coverage of Eliot Spitzer scandal with call girl escalates
Reality TV, such as the Hills is found out to be scripted.
Lauren Conrad’s Line is dropped from Kitson contact
Anchor Blue drops Heidi Montags fashion line “Heidiwood” from contract
Top Five television shows in 2008
Heroes
House
Prison Break
Grey’s Anatomy
Gossip Girl
The Dark Knight was release in summer causing media attention due to Heath Ledgers death
The movie grossed $530,258,989
Sources:
Britney Spears releases new album, The Circus, as well as a personal makeover
Media coverage of Eliot Spitzer scandal with call girl escalates
Reality TV, such as the Hills is found out to be scripted.
Lauren Conrad’s Line is dropped from Kitson contact
Anchor Blue drops Heidi Montags fashion line “Heidiwood” from contract
Top Five television shows in 2008
Heroes
House
Prison Break
Grey’s Anatomy
Gossip Girl
The Dark Knight was release in summer causing media attention due to Heath Ledgers death
The movie grossed $530,258,989
Other top grossing movies are:
$318,298,180:Iron Man (2008)
$317,011,114:Indiana Jones and the Kingdom of the Crystal Skull (2008)
$227,946,274:Hancock (2008)
$223,641,119:WALL·E (2008)
$215,395,021:Kung Fu Panda (2008)
$159,066,369:Madagascar: Escape 2 Africa (2008)
$4154,529,187:Horton Hears a Who! (2008)
$4152,637,269:Sex and the City (2008)
$143,704,210:Mamma Mia! (2008)
$318,298,180:Iron Man (2008)
$317,011,114:Indiana Jones and the Kingdom of the Crystal Skull (2008)
$227,946,274:Hancock (2008)
$223,641,119:WALL·E (2008)
$215,395,021:Kung Fu Panda (2008)
$159,066,369:Madagascar: Escape 2 Africa (2008)
$4154,529,187:Horton Hears a Who! (2008)
$4152,637,269:Sex and the City (2008)
$143,704,210:Mamma Mia! (2008)
Analysis
The cultural influences of 2008 have demonstrated a strong media and entertainment hold on the public. This attention has positive and negative consequences that affect all aspects of consumer knowledge, spending, and lifestyle.
The cultural influences of 2008 have demonstrated a strong media and entertainment hold on the public. This attention has positive and negative consequences that affect all aspects of consumer knowledge, spending, and lifestyle.
Sources:
perezhilton.com
google.com
yahoo.com
nytimes.com
mtv.com
Pamphlet for Heart Disease
This is an example of a Pamphlet that will come inside every bag that Butler Bag will sell. It is a personal story of someone with the disease of which the bag supports. This one happens to be a personal story on heart disease.
Stephanie
I was first diagnosed with an ASD when I was three months pregnant with my second child, which was a great shock to my family and me. The doctors all said the hole was very large and wanted to operate as soon as possible, so when my baby was six months old I went in for open heart surgery which was all very successful and, after five days in hospital, I came home. When I had recovered from all this, which I must say was very quick, I asked to have my two sons tested, as I had gone through my life a very fit person with no signs of heart trouble. I found that my eldest son also had an ASD but luckily the hole was relatively small he was able to have a device fitted using a catheter. This operation went very well and he went home the next day.
Thank you for your purchase from Butler Bag.
Most of all thank you for supporting Heart Disease!
Stephanie
I was first diagnosed with an ASD when I was three months pregnant with my second child, which was a great shock to my family and me. The doctors all said the hole was very large and wanted to operate as soon as possible, so when my baby was six months old I went in for open heart surgery which was all very successful and, after five days in hospital, I came home. When I had recovered from all this, which I must say was very quick, I asked to have my two sons tested, as I had gone through my life a very fit person with no signs of heart trouble. I found that my eldest son also had an ASD but luckily the hole was relatively small he was able to have a device fitted using a catheter. This operation went very well and he went home the next day.
Thank you for your purchase from Butler Bag.
Most of all thank you for supporting Heart Disease!
2008 Design, Color, Fabric, Trends
Major New Fashion Looks for Fall 2008 Winter 2009
1. STATEMENT SHAPE - Strong architectural coat silhouette - Trapeze A-lines, belted, origami folds, half sleeves.
2. COLOUR - JEWEL BRIGHT JOLTS - RED, RED, RED! PURPLE, PUCE, INK BLUES, TEAL, SEA, COCOA, BLACK.
3. STATEMENT SHOES - Sculptured/spiker heels. Contrast heels/soles/cutwork, multiple straps/buckles/ties.
4. FUR - FAUX/REAL - MONGOLIAN - Whole garments, shawl collars, gilets, trims, arm warmers, hem bands, bags.
5. BIKER JACKETS - Leather and/or fur trimmed biker jackets. Tartan/country/denim biker jackets. Gilet options.
6. PROM SKIRTS/DRESSES - Full fairy prom skirts/dresses. Longer skirts and tulip skirts.
7. BOHO FOLK - Complex stylised folksy floral print mixes, brilliant paisley, luxury fringing, wild Boho gilets.
8. LACE - Garments in textured lace, Swiss/Austrian/Guipure/Chantilly lace, fine lace, trims, with sheers.
9. PEEK-A-BOO - Black dresses/see through sheer areas, key hole necklines, sheer dark or lace tights.
10. GOTHIC BLACK - Smoky black Goth looks - velvet sheers, satins. Hardware, studs, lots of chains.
11.COUTURE CRAFTED OPULENCE - Trousers, tunics, jackets dresses totally in brocades/metallics/sequins.
12. COUNTRY PLAIDS & WOOLS - Traditional tartans/vivid colours; tartan footwear/bags. Country life tweeds.
13. MILITARY BUTTONED UP - double-breasted Empire Pea coats in red, blue, gold, black; stand cowl necks.
14. GLOW - LEATHER, PATENT - Patent/ Leather dresses, coats, macs, bags, shoes, shoe boots that shine.
15. KNITS - Chunky cable knits, oversized cowl necklines, gossamer spider's web like knitwear, origami knits.
16. MANNISH - Tailored pants, masculine pant suits. CARROT TOP trousers. FLARED pants. SKINNY leathers.
17. ANIMAL PRINTS AND FURS - Animal print fabrics also in brights. Zebra/leopard bags, footwear.
18. FULLER SLEEVES & SLEEVE HEADS - Cropped fuller sleeves, structured rise supported/extended shoulders.
19. JEWELLERY - CHAINS - BIG RINGS - CUFFS - Lots of layered gold chains at neckline/wrist. Ornate cuff bangles.
20. BOLD LEGWEAR - Lace/bright hues/black opaque tights. Sheer dark hosiery. Animal/floral hosiery. So for statement fashion think sculptured, folksy, animal, biker, opulence, lace, fur, tartan, bold tights, black or inky toned gothic and make your fashion statement
-The autumn 2008 Winter 2009 fashion season is one full of attractive jewel colors, opulent fabrics, contrasting knit textures and exciting prints.
-If you choose the garments carefully to suit your skin tone, they create a shot of complexion enhancing color. For instance, blues and purple lift the eyes, reds add a natural warm blush, whilst gold reflects highlights onto hair. Iris purple is one of the few colors that look good on every skin tone from palest blonde females to raven haired women.
-All the clarity of the most beautiful hues of the world's loveliest colored gemstones are there - peridot, aquamarine, topaz, sapphire, tanzanite, amethyst, tourmaline, kunzite, ruby pink, garnet red, yellow citrine and smoky quartz.Winter white and black add the perfect contrast.
-Black and inky navy are used as a base for Folk Boho prints, which often feature red and golden tones. Red, one of the main autumn colors Fabrics.
-Fabrics for autumn have substantial textural or surface print interest.
-Golden and silver cloth is usual for brocade, but look out too for brocade in jewel colors, and there are fine dresses in sea and emerald greens.
-Print fabrics with riotous designs, and painterly effects, compete with folkloric and border print designs.
-Expect to see clothes with roses, flowers, paisley, small neat patterns or hound's-tooth checks in colored silks and chiffons competing with rich heavy plain satins, and velvet.
-Knitwear Fashion trends 2008. Winter white, soft greys and soft pastel tints worked well for knitwear.
-Knits are newsworthy this winter. There are many forms of texture, especially extreme chunky knits which feature heavy cable work. These contrast well against the fine knits, fur trimmed pieces or the openwork loose stitched gauzy knits in the finest silk, mohair or cashmere.
-Winter white, soft greys and soft pastel tints are colors that work well for knitwear. This lovely textured knit with a nod to folkloric Austrian knits left is by Blumarine.
-The soft dusty old rose tone is one of the main colors of autumn 2008.
Synthesis:
These topics were important to research so one could understand where fashion is going to be by 2010. The color, textiles, and trends all helped in forecasting for 2010.
Sources:
www.fashion-era.com
1. STATEMENT SHAPE - Strong architectural coat silhouette - Trapeze A-lines, belted, origami folds, half sleeves.
2. COLOUR - JEWEL BRIGHT JOLTS - RED, RED, RED! PURPLE, PUCE, INK BLUES, TEAL, SEA, COCOA, BLACK.
3. STATEMENT SHOES - Sculptured/spiker heels. Contrast heels/soles/cutwork, multiple straps/buckles/ties.
4. FUR - FAUX/REAL - MONGOLIAN - Whole garments, shawl collars, gilets, trims, arm warmers, hem bands, bags.
5. BIKER JACKETS - Leather and/or fur trimmed biker jackets. Tartan/country/denim biker jackets. Gilet options.
6. PROM SKIRTS/DRESSES - Full fairy prom skirts/dresses. Longer skirts and tulip skirts.
7. BOHO FOLK - Complex stylised folksy floral print mixes, brilliant paisley, luxury fringing, wild Boho gilets.
8. LACE - Garments in textured lace, Swiss/Austrian/Guipure/Chantilly lace, fine lace, trims, with sheers.
9. PEEK-A-BOO - Black dresses/see through sheer areas, key hole necklines, sheer dark or lace tights.
10. GOTHIC BLACK - Smoky black Goth looks - velvet sheers, satins. Hardware, studs, lots of chains.
11.COUTURE CRAFTED OPULENCE - Trousers, tunics, jackets dresses totally in brocades/metallics/sequins.
12. COUNTRY PLAIDS & WOOLS - Traditional tartans/vivid colours; tartan footwear/bags. Country life tweeds.
13. MILITARY BUTTONED UP - double-breasted Empire Pea coats in red, blue, gold, black; stand cowl necks.
14. GLOW - LEATHER, PATENT - Patent/ Leather dresses, coats, macs, bags, shoes, shoe boots that shine.
15. KNITS - Chunky cable knits, oversized cowl necklines, gossamer spider's web like knitwear, origami knits.
16. MANNISH - Tailored pants, masculine pant suits. CARROT TOP trousers. FLARED pants. SKINNY leathers.
17. ANIMAL PRINTS AND FURS - Animal print fabrics also in brights. Zebra/leopard bags, footwear.
18. FULLER SLEEVES & SLEEVE HEADS - Cropped fuller sleeves, structured rise supported/extended shoulders.
19. JEWELLERY - CHAINS - BIG RINGS - CUFFS - Lots of layered gold chains at neckline/wrist. Ornate cuff bangles.
20. BOLD LEGWEAR - Lace/bright hues/black opaque tights. Sheer dark hosiery. Animal/floral hosiery. So for statement fashion think sculptured, folksy, animal, biker, opulence, lace, fur, tartan, bold tights, black or inky toned gothic and make your fashion statement
-The autumn 2008 Winter 2009 fashion season is one full of attractive jewel colors, opulent fabrics, contrasting knit textures and exciting prints.
-If you choose the garments carefully to suit your skin tone, they create a shot of complexion enhancing color. For instance, blues and purple lift the eyes, reds add a natural warm blush, whilst gold reflects highlights onto hair. Iris purple is one of the few colors that look good on every skin tone from palest blonde females to raven haired women.
-All the clarity of the most beautiful hues of the world's loveliest colored gemstones are there - peridot, aquamarine, topaz, sapphire, tanzanite, amethyst, tourmaline, kunzite, ruby pink, garnet red, yellow citrine and smoky quartz.Winter white and black add the perfect contrast.
-Black and inky navy are used as a base for Folk Boho prints, which often feature red and golden tones. Red, one of the main autumn colors Fabrics.
-Fabrics for autumn have substantial textural or surface print interest.
-Golden and silver cloth is usual for brocade, but look out too for brocade in jewel colors, and there are fine dresses in sea and emerald greens.
-Print fabrics with riotous designs, and painterly effects, compete with folkloric and border print designs.
-Expect to see clothes with roses, flowers, paisley, small neat patterns or hound's-tooth checks in colored silks and chiffons competing with rich heavy plain satins, and velvet.
-Knitwear Fashion trends 2008. Winter white, soft greys and soft pastel tints worked well for knitwear.
-Knits are newsworthy this winter. There are many forms of texture, especially extreme chunky knits which feature heavy cable work. These contrast well against the fine knits, fur trimmed pieces or the openwork loose stitched gauzy knits in the finest silk, mohair or cashmere.
-Winter white, soft greys and soft pastel tints are colors that work well for knitwear. This lovely textured knit with a nod to folkloric Austrian knits left is by Blumarine.
-The soft dusty old rose tone is one of the main colors of autumn 2008.
Synthesis:
These topics were important to research so one could understand where fashion is going to be by 2010. The color, textiles, and trends all helped in forecasting for 2010.
Sources:
www.fashion-era.com
2008 Social
Times Square Goes Green
The first eco friendly billboard goes up in Times Square. It will be powered by wind turbines and solar panels. When there is no wind or sun, the sign goes blackHumanitarian Trend
In a survey New York Times preformed, 36% said they would like to have a career in being an advocate for a group or issues they care aboutGay Rights
Join the Impact website is formed on November 4th after gay marriage is banned in many states. Many rallies have been held by gay activists that have caught the public and media’s attention. A musical entitled prop 8 was produced in order to get more attention on the issue. Celebrities such as Jack Black, Melissa Etheridge, Drew Barrymore and Mary J Blige are in opposition of the Proposition.
Aids
AidsThe Aids Cure has been in the talks during 2008. According to Federal Offices, the cure is a few years away. Many companies have joined or continue the help fight against aids including Starbucks, American Idol, and Product Red. Bill and wife Melinda Gates Foundation gives 12.5 Million to the aids research and care.
Target Breast Cancer Line
Target again brings breast cancer line to the forefront and continues supporting the cause. The motto for the line is: Whatever Your Reason,Wear One. The line is composed of tshirts,tanks purses etc and is at lower price points allowings Targets target consumer to puchase the items.
Demographics: Women
According the US Census, 80.8% (305,186,613) of the American population resides in cities and suburbs.
-Population has reached 435 million.
-The average income of a middle class household is $55,000
-The middle class: are educated with college degree
-Middle Class household: Childless or one child
According the US Census, 80.8% (305,186,613) of the American population resides in cities and suburbs.
-Population has reached 435 million.
-The average income of a middle class household is $55,000
-The middle class: are educated with college degree
-Middle Class household: Childless or one child
Natural Disasters
Tornados plagued the United States during 2008. Horrific tornados ripped through Georgia, Virginia, Oklahoma, Missouri and other out skirting states. Many died and flooding caused those to evacuate homes and businesses. This hurt the local economy in many communities as well as those who were individually affected.
Synthesis
Overall, 2008 has proved that the majority of the population has been joining the fight for many social movements. Encouraging others to join the fight by volunteering, donating, or raising money and awarness has been seen throughout the year. With natural disaster hitting close to home, it is hard to look away from helping others. With celebrities joining in on the causes, there will be more media awareness and participation in the years to come.
Sources:
okgov.
nytimes
yahoo.com
gatesfoundation.org
target.com
census.gov
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