Advertising in 2004

Advertising in 2004

Consumers are hit with advertisements from the moment they wake up. From products such as their clothing, hair products, to even their trash bags...

According to Media Awareness Network, we as consumers are hit with more than 3,000 ads per day. The problem is there is limited space for ads to be placed,this is why companies are going the extra mile to make sure their advertisement is not lost in the "noise". Some are going as far as buying advertisement in outer space, as consumers will be able to see the ads at night. There are many types of advertising that a consumer is hit with during their daily activities.The most popular type is called Ambient advertising . This consists of ads on vehicles, taxis,and gas pumps. These are simple and efficient ways for companies to constantly be in a consumers mind. Another huge advertising market is in celebrities. With celebrities endorsing products, it is hard for that company to be left out of the media. It is a great way to break into a a consumer segment that may not have been open to the company before. With billboards and similar media areas running out of space, companies are placing products in multi media. Such movies as Talladega night:The Ballad of Ricky Bobby have blatant product placements throughout the whole film.

Analysis of Data

The fashion industry uses advertisements in many medias such as magazines, billboards,TV,and movies. It is the fastest and most prevalent way for companies to reach out to consumers. As ads can be received by the public both positive and negative, it is a way to gain consumers or lose a consumer market. An example of this would be the ads by Calvin Klein sparked President Clinton's attention and brought his company name to attention. As they say, "Even bad press is good press". This is relevant to the Consumer Feedback Loop. The company advertises what they think we need, and the consumers believes and purchase. Without advertisements, the fashion industry would not be able to relay trends and tell consumers that what they already own is out of style. This is the "Fashion Consumer Feedback Loop."