2008 Social

Times Square Goes Green

The first eco friendly billboard goes up in Times Square. It will be powered by wind turbines and solar panels. When there is no wind or sun, the sign goes black

Humanitarian Trend
In a survey New York Times preformed, 36% said they would like to have a career in being an advocate for a group or issues they care about

Gay Rights
Join the Impact website is formed on November 4th after gay marriage is banned in many states. Many rallies have been held by gay activists that have caught the public and media’s attention. A musical entitled prop 8 was produced in order to get more attention on the issue. Celebrities such as Jack Black, Melissa Etheridge, Drew Barrymore and Mary J Blige are in opposition of the Proposition.


Aids

AidsThe Aids Cure has been in the talks during 2008. According to Federal Offices, the cure is a few years away. Many companies have joined or continue the help fight against aids including Starbucks, American Idol, and Product Red. Bill and wife Melinda Gates Foundation gives 12.5 Million to the aids research and care.

Target Breast Cancer Line

Target again brings breast cancer line to the forefront and continues supporting the cause. The motto for the line is: Whatever Your Reason,Wear One. The line is composed of tshirts,tanks purses etc and is at lower price points allowings Targets target consumer to puchase the items.

Demographics: Women
According the US Census, 80.8% (305,186,613) of the American population resides in cities and suburbs.
-Population has reached 435 million.
-The average income of a middle class household is $55,000
-The middle class: are educated with college degree
-Middle Class household: Childless or one child

Natural Disasters
Tornados plagued the United States during 2008. Horrific tornados ripped through Georgia, Virginia, Oklahoma, Missouri and other out skirting states. Many died and flooding caused those to evacuate homes and businesses. This hurt the local economy in many communities as well as those who were individually affected.

Synthesis
Overall, 2008 has proved that the majority of the population has been joining the fight for many social movements. Encouraging others to join the fight by volunteering, donating, or raising money and awarness has been seen throughout the year. With natural disaster hitting close to home, it is hard to look away from helping others. With celebrities joining in on the causes, there will be more media awareness and participation in the years to come.

Sources:

okgov.

nytimes

yahoo.com

gatesfoundation.org

target.com
census.gov