Survey Results

Original Target Market Survey
We handed out the original target market survey to 30 people and received 14 electronic response. From their answers we found the following data:

• When testing the perceived value for a purse in support of a social cause we found that:
• 72% said $185 was a perfect price
• 28% said $185 was too expensive
• When testing for the importance of social movements we found that:
• 62% considered social movements an interest
• 24% saw them as very important
• 14% saw social movements as a hobby
• We asked in the survey if they would spend more on a purse that was in support of a social cause, and we found:
• 79% said they would spend more
• 21% said they would not feel more inclined to spend more
• Our final question was testing the style preference of people surveyed, and we found that:
• 67% preferred a large tote
• 31% preferred a hobo style
• 2% preferred a small tote

Prototype test Survey
We handed out a second survey testing our overall purse idea and its: style, size, and shape. From the 23 response we found that:

• We asked how much they would pay for one of the purse (sketched), and we found that:
• 50% would pay $200
• 30% would pay $150
• 10% would pay $250
• 10% were outliers
• We tested how much they would pay for the purse (sketched) and if it supported a social cause, and we found:
• 55% would pay $250
• 15% would pay $300
• 15% would pay $350
• 15% would pay $200
• We tested (scale of 1-10, 10 being the best) the style of our four sketched bags and found that:
• 42% rated them an 8
• 18% rated them at 9
• 18% rated them at 10
• 22% were outliers
• We tested (scale of 1-10, 10 being the best) the shape of our four sketched bags and found that:
• 34% rated them at 8
• 22% rated them at 10
• 11% rated them at 9
• 11% rated them at 7
• 22% were outliers
• We tested (scale of 10-10, 10 being the best) the size of our sour sketched bags and found that:
• 50% rated them as 8
• 28% rated them at 10
• 22% rated them at 9

Combined surveys of perceived value of $185
We combined the results from survey one and two to see the overall perceived value of $185 for our purse prototype and we found that:

• 65% said it was perfect price
• 34% said it was too expensive
• 1% said it was too cheap

Synthesis:
From our surveys we see a trend of the consumer seeing $185 for a purse in support of a social movement, ideal. A majority of the women would expect/be willing to pay $250 for a purse in support of a social movement. We also see that no one person did not find interest in social movements, proving how mass this hidden current is becoming. Furthermore, we found that the overall size of our sketched prototypes were ideal. In addition, many really liked the shape and style but not as much as the size. We also see that women prefer large totes instead of any other style of purse. In conclusion, we got some responses of what need hadn't been met in purses. An overwhelming majority said they need a purse that can hold everything and organize it all. According to this, they will be really happy with the size and the Butler Bag signature style of purse; meeting their unmet need.