2008 Culture

Important Video Points:

• This video below demonstrates the global connection that is present in today’s culture, this is due in part to the freedom on the web. It discusses the importance of the digital age and how it aids in connecting each individual. The point that is also discussed is how this connection allows for a personal link to the audience. It pinpoints how the information found on the web seems rawer and less altered by the large network media conglomerates. The video also states that the big media corporations are losing audience due to the popularity, freedom and ease of use that the internet allows. Lastly, it discusses how celebrities are pursuing connecting digitally with people because it allows them to connect directly with the audience they are trying to influence.
  
  
  

Analysis of the Video Content:

• This information is important to understand because it affects the consumer in various ways. The video helped express the importance of staying current in everything from media to technology. This also helps the advertisers know the consumer more appropriately and personally. The close connection builds trust from the audience viewing the digital media, thus creating loyalty to the digital media that the individual is connected to. The celebrity effect on the consumer is important to understand because of the connected world we live in today. This effect just demonstrates the impact the cult of celebrity has on many consumer segments.